Home fragrance is most important to consumers when company is expected, as scents are a way of honoring their guests and ensuring they have a pleasant visit, according to Scentiments, a new suite of consumer insights and tools on the fragrance industry from global information company The NPD Group.
 
Nearly 50% of all home scent users use home scent “to create an inviting/comfortable atmosphere,” according to data from Scentiments. Women, with 84% of them using scented home products, are more likely to increase home scents when guests are expected, and men do this as well, though to a lesser degree.
 
Now, the widely acknowledged master of gardening, cooking and home care has brought her skills together in a new home fragrances collection courtesy of Martha Stewart and Sequential Brands Group, Inc., available exclusively at Macy’s. It is Stewart’s first-ever line of home fragrances. The new assortment, personally designed by Stewart, is available on macys.com and in Macy’s stores throughout the country. This brand expansion brings the Martha Stewart Collection to the main floor of Macy’s stores.
 
The debut collection, “From the Garden” includes bar soap, hand soap, hand cream, and body lotion, as well as candles, diffusers, and room sprays. All are available in six signature scents inspired by Martha’s gardens—Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, and Fresh Lemon Basil—and one holiday scent, Winter Evergreen. Prices range from $12.00 – $32.00.
 
The fragrances will also be available to purchase in two gift sets: a Scented Soap and Lotion Gift Set ($49.00) and a Home Fragrance Gift Set ($69.00).
 
“These livable scents, inspired by flowers, fresh herbs, garden berries, and rejuvenating citrus, are a reminder that the most pure and pleasing fragrances are those we find in nature,” said Stewart. “Our homes should be filled with beautiful designs and color, and with fresh and natural scents. Our fragrances do just that, subtly adding scents that are reminiscent of gardens and orchards. In addition, our packaging is beautiful and thoughtfully designed to fit everyone’s décor.”